Taking into account the connotation of social networks that the end of WEB 2.0 have implicit, its main exponents are precisely this type of generating community applications. Among the most popular are: Facebook (www.facebook.com), Jigsaw (www.jigsaw.com), LinkedIn (www.linkedin.com), Orkut (www.orkut.com), Spoke (www.spoke.com) and Xing (www.xing.com). Is which its usefulness at the enterprise level? Initially its greatest potential is identified with marketing activities, through the creation of specific segments with common interests with a high level of cohesion. The WEB 2.0 application that has generated better results at the corporate level is LinkedIn, especially due to the ease and naturalness with which we establish new contacts at the level of businesses for sale B2B environment. According to experts in the field, when the sale is transactional or repetitive, social networks Web 2.0 can not offer many benefits, but when the sales process is strategic and based on personal relationships, the benefit of belonging to a social network in WEB 2.0 is probably fairly high. This is the view of Jeff Weinberger, Marketing Executive of the company Webex, leader in online meeting system. That’s why that has now emerged a new concept called Enterprise 2.0, which is nothing other than the impact of WEB 2.0 at the enterprise level. Does a picture is worth a thousand words, so meet Charlie and shape as in working in an Enterprise 2.0 schema, see the following presentation: Meet Charlie what is Enterprise2.0? View more presentations from Scott Gavin.

One of the biggest impacts that are being generated by the use of WEB 2.0 is the proliferation of Micromedios, which drastically affects the use of mass media as a mechanism of investment in advertising. It is necessary to begin to evaluate the use of these micromedios as a fully viable alternative for effectively reaching the target segment. In addition the large tech companies like IBM, Microsoft, SAP, etc., are making inroads so accelerated in the world of WEB 2.0. To obtain a larger illustration, invite you to watch the following video (is in Spanish) for more information about this topic, or issues please contact us at or visit mind.