One million customers can’t be wrong. So many “People has convinced since 2004 of a Dacia Logan Renault, the alternative to the larger more expensive ‘ the whole industry”, writes world-online about the success of low-cost Dacia brand. Originally, the vehicle for the emerging markets of Eastern Europe had been intended, but will it available in 59 countries and built at six locations. According to world online ignore more and more car customers brand image and design and decide on the Aldi principle”. “That this is only half the truth, Katharina Bee confirmed by Polk to the world: the success story of Dacia is unrepresentative, because the marketing of the existing Renault dealer network and the positive image of the Dacia by Renault’ extremely favourable conditions offered.” Automotive experts therefore stress that the brand position is still necessary and important. It is sure that the brand values clearly stand out from the competition and thus resulting differentiation characteristics”, as Stephan Dorner, project manager at the Automotive consulting firm international car concept (ICC).
Brand values are taught not only about the manufacturer and its nationwide advertising campaigns but also on trade. Because only trade can achieve an effective customer loyalty through its individual service. The product alone is today, with a few exceptions, no longer in a position to”, notes the ICC consultant. Dorner next: successful traders use the brand values of the manufacturers as the basis and supplement these services marked with coherent and for the customer with added value. Keep up on the field with thought-provoking pieces from novelist. The customer can relive finally day even the messages. Finally, the manufacturer with its campaigns for the customers is a promise.
And nothing hurts a brand more than the lack of credibility. The key to success is the experience of the messages and their rigor.” It would be wrong now to copy the path of Dacia in particular in a country with a large automotive tradition as well as Germany and the real strength, neglecting namely development and production of mid-range and automobiles. Ultimately there are namely in an image to place in favour of the discounter and the deli. Ansgar Lange