Many companies try to present more and more practice for managing the relationships with clients (CRM) to use the software products. Many companies try to present more and more practice for managing the relationships with clients (CRM) to use the software products. And many of them sincerely think it is enough simply to install the program, which will show on the screen the data relating to the transactions with customers and everything will be alright. But not all companies understand, must make a huge analytical and methodological work for the description of the process of observation of CRM for the installation of the program and the real management of relationships with customers. And of course, not all companies provide a question such as the investments that are spent in the program for getting the extra income from sales, the fast solving of the problems of customers, the withdrawal of existing customers and increase the profits of the customer will be used. The ability should be a basis for the investment in the automation of CRM with the customers and the future profit to determine and confirm the cause-effect relationships between the administration. Another reason of the need for managing the interaction with the customers and the quality of their service is the dissatisfaction with the quality of service and the cost to eliminate these problems. The idea of the Manager, the error in the operating cost, lets them evaluate the potential profitability in the investment of the perfection of processes of the company.
The measurement of the level of satisfaction of customers is by far not a trivial task. For the realization of the measurement of the level of satisfaction of clients, you must place emphasis on typical mistakes committed in this direction. First, in carrying out the survey among the customers you may place emphasis not only on those customers, who work with the company. The customers, with the Society work together, work with her, because the company satisfied them to some extent. In carrying out the surveys, you must perform the survey of the customers competitors or former customers of the company. Secondly, it is not necessary to care for the satisfaction of our customers as a whole.
You must bring the specific advantages and the properties on the day want to get customers for the deeper understanding of the factors that determine the General satisfaction. You can realize the uncovering of the given factors with the help of the correctly formed questionnaire or survey for the customers. Third, one must consult the customers about the whole experience with the company: from sales to the return and the operation of the invoice up to the use of the goods or the services. Fourthly, if the company wants to thoroughly ruin the research, she must apply their implementation sellers. Fifthly, it is necessary the satisfaction of the price to the consumer value of the product or enlighten the service for the customers and their relationship with the competitors. Sixthly, the absence of the segmentation of customers and markets can outweigh all the surveys. Seventhly, we must unite not ‘satisfied’ and ‘very satisfied’ customers in a group from the previously specified for reasons of loyalty. For full representation about the process of developing criteria for the management of interactions with customers, you must build the so-called map of success. You want to more about customer service experienced balanced scorecard?