June seven members of the European Union we can exercise our right to vote to appoint European parliamentary future. Campaigns in most countries are already underway to capture the electorate, which tends to be scarce in these elections. For this reason, a large part of the budget is dedicated to organize events with militants, advertisements in press, radio and television and outdoor advertising. Unlike other years, Internet and particularly Social Media, have become the best advertising support of the political parties to bring to the population. Following the example of the Barack Obama campaign network, qualified by Luis Salvador, spokesman of the Senate Science Committee of the PSOE and one of those responsible for the online campaign Zapatero in recent elections, as clearly decisive in the conversion of young supporters in activists, PP and PSOE are already developing their most interactive actions. It is evident that if Roosevelt was the President of the radio and Kennedy was of television, Obama already is the President of Internet as pointed out by the President of United States environment. For many no doubt his approach to the campaign has been a milestone in the management of the Internet as a social agitator and an example for the rest of the world’s politicians. Under this idea, since early this year, several members of the leading Spanish political groups began to raise awareness of the importance of Web 2.0 and the range of possibilities that offers the same.
In the month of February 26 members of Congress enrolled in a course of blogs, after having had his first contact with social networks in the general elections of 2008. Looking to the European elections, the two major parties in Spain have rushed in redesigning their websites (www.pp.es,) so that they are fully interactive. They have even created a social network Facebook or Tuenti style. On April 20 was Leire Pajin, Organization Secretary of the PSOE, who presented the first social network of a political party in Spain: activistasPSE.net. The people’s Party, from the hand of its President, Mariano Rajoy, has not wasted time and earlier this month launched popular.es, its own social network featuring almost 1500 profiles. Both actions in Social Media are supplemented by others on Twitter or blogs to get greater visibility on the Internet in the face of the upcoming elections. Despite not reaching to obtain the same level of participation that Americans with Obama, which has 4 million fans on Facebook, while Rajoy has 14,000 and Zapatero even profile, it is a first step to get to the habits of the younger population and a test of modernization of political parties for the future campaigns.