We find that the wine between more expensive outside, more activity would have on the medial brain orbitofrontal cortex, said Antonio Rangel, Associate Professor of Economics at Cal Tech. I cannot change activity on the part of the brain that encodes the subjective delight by changing the price to which you believe that the product is sold without changing the product, he added. The findings are published in the online edition of this week’s Proceedings of the National Academy of Sciences. In the study, Rangel and his colleagues asked twenty people that they classified your enjoyment of wines of different price while they scanned images by functional magnetic resonance imaging. But there was a trick, two of its wines were presented twice, one with a high price and another with a reduced price. The researchers found that people would say that the expensive wine he liked more than the cheap. In addition, the scanners for neuroimaging showed that when people drink expensive wine, they had more activity in the medial orbitofrontal cortex, which reacted to the pleasure experienced by smells, tastes and music. It was believed that that pleasure related to a product depended solely on this, said Rangel.
This suggests that it is not. Beliefs about what you are experiencing also affect how nice that is experience Rangel believes that incorporating factors in addition to the same product to the same experience is part of human nature. It’s something that can be exploited with the marketing, but that has not been created for this. For Rangel, the neuromercadeo is a scientific, non-commercial objective. We want to understand how they affect the environmental variables, as the price, the calculations that makes the brain to make a decision, says. Adds us on the information submitted, that Jon Hanson, Professor of the Faculty of law at Harvard, said that the new study points the way in which marketing can manipulate feelings about a product to influence purchase options, that I tend to defend as rational or reasoned. This new study seems to clarify a valuable contribution some of the neural mechanisms behind what makes something attractive, tasty or pleasing, and they might be important to offer additional evidence on how Herculean marketing investments are justified because they operate under the radar of the components more aware of intellect of our minds, said Hanson.
In addition, it could suggest one of the ways in which consumers are faced with the cognitive dissonance of paying a high price for something. People enjoy your purchase, more precisely, because it paid more another expert considered the neuromercadeo a way of understanding how people think and how to make marketing efforts more efficient. The use of methods and paradigms neuroscientists to help answer questions about the theory of marketing has the potential to revolutionize the understanding of the relationship between organizations and consumers, said Nick Lee, Keynote marketing of Aston in Birmingham, England business school group. original author and source of the article.