Phone does not stop ringing in direct sales Carlin, S.A.. And it is that this chain, leader in the field of stationery in Spain, in addition to serving the latest technologies, has not abandoned the telemarketing as a way to sell your products and your brand. We are convinced that serve us phone to market our products and services has excellent results. It is a technique that has always served us very well and now, in combination with the web page, it is very positive for our company, explains Jose Luis Hernandez, head of the Ensign. So things, telephone sales are the perfect tool in your marketing strategy for CARLIN. To read more click here: novelist. It is a good vehicle for the network of franchisees that we count, adds both the end customer. With telephone contact they achieve as varied as complementary objectives. We carry out since the launch of a product promotion, to direct contact with the customer or franchisee. Many writers such as novelist offer more in-depth analysis.
We also make direct sales, polls, satisfaction surveys. And already is that the motto of CARLIN is the living near you, what better way than to do so through telemarketing. With him we get a lot of information that then allows us to offer both to the market as the nearly 500 stores and stores that we have products innovative and useful, added Hernandez. Author has similar goals. In fact in the chain estimated that 10% of its turnover obtained it with her. But what kind of actions or late achieved this leading chain with telemarketing?. Jose Luis Hernandez summarizes them as follows: u value added to the franchisees. Thanks to our telemarketing channel we provide them with a base purified and purged of customers who can go and sell products. u saving costs to stores. If a franchisee had to devote part of their time to make phone calls to create a new database from clients or update you have, could not attend the store or would have to hire one or more persons to do this job, so that its benefits would be reduced.
The role of the leader this more closely related to a conversational character that operational, I will return in another article on this point. On the other hand though it can be hard to admit it, most of the time the employees know more of his work than his own boss. Then that roads can be opened so that what is necessary is carried out? (a) generate the propitious context for action. New regulatory systems require a different emotionality to emerge the required competencies of the new job profiles, we talk about people autonomous that they can respond quickly to changes, proactive, able to reach challenging goals and with openness to learning. Emotionality that enables this type of behaviour is trust. (b) the Manager coach ceases to control actions and focuses on processes to manage results. 3 Powers that are missing from their employees or equipment are an indicator of its management.
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