The Inditex group, one of the world-wide leaders in the textile sector, wants to increase its presence to global level. As much offline, extending its network of stores by everybody; like online, harnessing and improving the quality of its pages Webs. This last one is the case of one of the branchs of the company, Bershka online. Bershka initiated its walking more ago than ten years, there per April of 1998, with a character very defined. Its intention was to do a referring one between the youngest public, following the tendencies most novel but maintaining prices reasonable, in line low-COST of others of its products. Following this essence he is natural that Bershka improves its presence in the network. If it wants to follow connected with the youngest people, must explore the new field created by Internet and the relation that their buying potentials have with her.

We only must throw an eye to the Home de Bershka online to give account us of which indeed that is what wants to make the branch of the group created by Amancio Grouse. When entering, first that we realize is of the freshness of the Web. Mainly visual, we can accede to each section through a textual menu superior that as soon as it occupies space, since most of the page is won by photographies (I connect to some sections) and a video in the part superior. Like tenth, this composition is mainly visual, which affects the sensation of immediacy and simplicity that are two of the strongpoints of the mark. But we have left to analyze a third element (aside from the textual menu and the images). It is also dealt about another menu although unlike the previous one with cells and superiority of the color (blue).

We differentiated but it because it affects a new point: the social networks. If we spoke of Internet and of the young people, it would be a serious error to forget the importance who have in their lives (at general level, as much online as offline) the social networks. An unforgivable error. For that reason, in Bershka online (and we are not deceived, in any company that boasts) they have a special section stops Facebook, Myspace, Fickr, Youtube or Twitter. Besides having to newsletter (Newsletter Club) to that we can be subscribed to be found out all the new features.