Issues exciting to the premiere, strong speaker, top supplier and fresh locations top keynotes, current Themenclouds, unused locations and innovative MICE Labs: When on 14 and 15 November 2013 the MICE Club in Cologne its doors opens, a program with exciting content, interdisciplinary speakers and an energetic staging of total expected participants. The premiere 80 meeting and event planners meet from companies, agencies and associations on 40 MICE service providers and product suppliers. Participants can expect an industry experience outside of the mainstream of MICE. About Dominik Deubner, owner of the DOM SET Live Communications Agency and initiator of the new format: We see the MICE Club neither as a classic MICE fair ahead with scheduled appointments as Congress with podium and one-dimensional frontal display. Instead, it is an educational format, which aims to stimulate a sustainable dialogue on common trends, opportunities and visions of our exciting industry”.

With current topics of MICE Club sees itself as a practical inspiration workshop Inspiration workshop for the entire event industry. A new meeting of architecture, creating consisting of the components of MICE lab, educational and networking, the setting for exciting content and communicate with each other. “Content of MICE Club takes the latest topics in focus, which are represented by international Firstmovern: – in his keynote address of the Swiss brand expert Rolf Gruber takes the art of the brand positioning in the MICE business” from. The thinker in the area of corporate branding and corporate identity calls for strong brands in the event – and the MICE industry. “- Mike van the Vijver directs the Themencloud 1 meeting architecture – meeting efficiency between high-tech and sheep meadow”. The Dutch coach and author of the best-selling book into the heart of meetings”also accompanies the entire MICE Club as host and facilitator. “- To themed destination – themed venues: new opportunities in the MICE-marketing to the modern brand building for destinations and venues” it goes in the Themencloud 2.