Polls: A PR Instrument With Many Facets

“Position with exclusive information and surveys as score PR tool periods still aloof existence”, regrets Collin Scholz, Member of the Executive Board of the pilot: project GmbH. it can find out with this versatile tool not only valuable information, but also make the topics and create moods. ” Wisely used within strategic media relations, survey results can also increase awareness and the image of an organization and help to establish its representatives as a competent opinion leaders. The Hanover-based pilot uses this wealth of facets: Projekt GmbH for many years and has developed a broad range of instruments at this time. The Agency for Pirelli Germany and the logistics service provider CI Group conducted the recent polls. I work in the run-up to goal definition starting point of each poll is a precise definition of the objectives to be achieved by this measure. The following examples give you an idea of the numerous applications: Image analysis: how will the principal members target groups questioned the perceived, what qualities they associate with him? Analysis of strengths and weaknesses: What do see as respondents the strengths or characteristics of the client, see areas in which weaknesses or competitors an advantage? Benchmarking: How is the customer as compared to its competitors judged? Customer satisfaction: How satisfied are the customers of the client with the services and products? What consequence for the loyalty of current customers can derive from? Market potential and demand analysis: Is there additional services or products that complement the portfolio of the client? Product development: How could products and services of the client are optimized for this (still) better meet the needs of the target groups? Advertising tests: How communication actions of the customer should be designed so when potential customers on find positive resonance? Change management: the principal in the recent past should have carried out processes of change: how perceive these changes the target groups? Set of the questionnaire developed the objectives defined according to pilot: project in close cooperation with the client a content and methodologically sound survey concept, as well as a questionnaire that is individually tailored to the information needs of the client.