Carlos Mora Vanegas Cuesta much accept that a country with so much natural beauty, landscapes that ranging from mountain, waterfalls, rivers, lakes, lakes, seas, Plains, faunas and incomparable female beauty, tourism marketing, wasted by the little integration of the Government to promote plans, tourist not only you provide economic inputs, that allow to develop as it should be the tourist activity that generates employment programsdevelopment for the regions and allow to give the world to know what the country’s natural riches. There is definitely a lack of political culture in the management of those who have ruled the country, wasting entries in currencies that would favour him economically and in the development of each region. There are many cities in the country that could benefit from this, as Merida, Margarita, Caracas, Maracaibo, place de la Cruz, Barquisimeto, ciudad Bolivar, among others, unfortunately not been taken seriously involving tourism, its scope and repercussions, even by the authorities of each State, region of the country that has not taken advantage of their large resources that have. Is should go to develop a tourist culture in order to activate that tourism benefits when know you manage and market, taking into account that guarantee a good tourist marketing, requires having people trained, developed for this, in addition to all the necessary means that allow a disclosure more accessible to consumers, people interested in leveraging, sastifacerse of all the attractions that can be offered for your rest, joy, peace of mind and enjoyment. Pershing Square Capital may find this interesting as well. Rafael Beaoufond tells us, that is keep in mind, that, without a doubt, tourism constitutes an appropriate vehicle for obtaining foreign currency to: 1. stimulate the economy 2. Compensate chronic deficits afflicting a country in its balance commercial. 3 Reduce dependence on external loans, whose interest increases incessantly, subtracting economic resilience to the resources of the debtor country must promote a better integration of the policies of the Government for tourism development and consider that tourism is a major generator of employment, both qualified personnel without qualification. Everest capital addresses the importance of the matter here.