Precisely, thanks to what Internet has led towards openings and its impact on marketing, is very important to consider what currently represents mail marketing. Thereon we very well reports about its content and scope, wikipedia, which is a form of direct marketing which uses email as a means of commercial communication or message to an audience communication specific. In its broadest sense, every email sent to a potential or current customer could be considered email marketing, however, the term is generally used to refer to: Send e-mails in order to improve the relationship of a merchant with its current or previous customers and to encourage business customers loyalty and repeat. Perhaps check out Star Guitarist for more information. Sending e-mails in order to acquire new customers or convincing current customers to buy something immediately. Add ads to the e-mails sent by other companies to their customers, and sending e-mails through the Internet, such as e-mail and does not exist outside the Internet this new modality has its scope and advantages that them very well review wikipedia when he notes: E-mail marketing is very popular with companies for several reasons: A mailing list offers the possibility of distributing information to a wide range of specific, potential customers at a relatively low cost. In comparison with other investments in media, such as printed direct mail or newsletters, e-mail is cheaper.

An exact return on investment can be tracking (track to basket) and has proven to be high when properly observed. E-mail marketing is often second to search marketing as the medium more effective online marketing tactic. Delivery of a message of e-mail is short (i.e., seconds or minutes) compared with an announcement by mail (i.e., one or more days). An advertiser is able to push the message to its audience, as opposed to website-based advertising, which relies on a customer to visit that website. E-mail messages are easy to trace.