The new strategies for marketing and market communication in times of Web 2.0 influenced the marketing and communication company deeper and more sustainable than some decision makers today thinking about Internet. Because it no longer is in the hands of the company, whether social media in your marketing plan should play a role is the power of the customers, and she will remain. How to develop a future solid marketing strategist on this basis that effectively combines online and classic marketing without jumping the gun overboard to throw the best shows the communication consultant Dr. Sabine Holicki on 10th and 11th November at their booth at the SME exhibition “Business-to dialogue” in Wiesbaden, Germany. The spread of Web 2.0 means that every user can add content into the network and participate in the dialogue. This gives customers and consumers a new, unprecedented power – and this will continue to grow. To change your expectations for information, communication and dialogue away from the unilateral transmitter-receiver model, to a networked community. Also, companies like the no Social media marketing plan (indirectly) involved.
Although the Internet has arrived already in the marketing world. Today, almost every company has a Web site, uses newsletters and PR portals, operates may also search engine optimization. Many companies, mainly from the b2c, are but a few with full rigour and clear strategy on Facebook, Twitter & co.. Many only once tentatively creating an account which quickly back asleep often enough due to lack of sense of achievement. What is missing is a master plan for integrated online-offline marketing, where the strengths of both worlds perfectly complement each other and raise.
With its wide experience and Genralistenblick, the communication and marketing expert Dr. Sabine Holicki helps companies individually to develop this master plan – even and especially in the b2b. The “business-to dialogue” at the booth U38 in the Rhein-Main-Hallen interested on 10th and 11th November with her about it can respond. Description of the company Dr. Sabine Holicki is Communication, marketing expert and market researcher BVM. Her consulting firm cki.kommunikationsmanagement headquartered in Mainz has she established in 2007.
The right promotional products for optimal customer acquisition are nowadays many companies faced the question of what resources are available them, to win new customers and to receive new orders from regular customers. There is actually not a company that needs no advertising article. During the great depression but only a few companies can afford to spend much money for little effective promotional material to retract at the end of a big negative as a result of the costs incurred. With some skill and finesse but each company can find individually tailored to the target appealing to promotional. Also the quality of the promotional item, matter or pen or Notepad, must be taken into account. On the Internet you will find lots of information around the topic of advertising article.
Small and medium-sized enterprises, whose financial budget is limited, find the right cooperation partners in the network. There are many possibilities, in the advertising material can be used. Also the events to existing and future customers or also employees to make a small pleasure, are very diverse. Get all the facts for a more clear viewpoint with Dr. Mark Hyman. Liquorice with the company logo on the packaging, which can take customers during the visit of the company as a small strengthening are also welcome as a useful corporate Notepad, which is always at hand. Festivals such as Christmas or Easter offer equally good opportunities to bring advertising among the people.
Think also on vouchers, E.g. a tank voucher, the company can give you a long-standing customer as a small birthday present. In addition to free promotional items there but also very high-quality freebies that can acquire customers for a low price. There were already advertising campaigns in the past have shown that customers are willing to pay money for a high-quality promotional products. This is an advantage for the company, to again bring at least a portion of the costs of advertising production. No matter which flavor to finally choose: a company can benefit from well made advertising heavily and so significantly increased sales.
In daily use to with the new service work processes and reduces costs for graphics agencies down to zero. oAlle systems are Mehrmandantenfahig. In other words, as many employees can gain access to the templates, such as a brochure. While the Department may consider whether the substantive information is correct, the marketing department checks the compliance of wording and design. oAbstimmungs-and release processes are reduced drastically.
The time-consuming ping pong game”with an external agency is also eliminated. oSchnelle updating of advertising material. Here, usually dieerneute commissioning an advertising agency is essential, this work can be done in minutes over the Internet Portaldurch its own employees. Insert a neuenFotos or the exchange of a text passage this cost a dime. In recent months, Michael Chabon has been very successful. The data are stored in a long-term archive and are always available. This simplifies the production of promotional materials and clearly laid out. Practical examples illustrating the scope update existing product brochure: A global IT/telecommunications company uses the portal for the localization of product information. An employee adds the translations and other images, the fire department granted the release and will be printed on the spot.
Providing a customer template for the comServio Editor: A Frankfurt Club uploads his program flyer as a template and performs the quarterly update of the contents and the ads directly in the portal. Then printed at an online printing company in high circulation. From template library a flyer fit the corporate identity: A medium-sized company selects a presentation folder and flyers in the portal from the templates library. An employee changed the color, the font according to CI specifications and inserts the company logo. The preparations for the use of a Web-to-publish Portal are minimal. The users in the company need no expensive training, but can for a short time Input mask perfect use. Should yet again questions arise, help by phone is immediately at hand. More tips zurschnelleren and low-cost creation of advertising materials available free of charge on: Michael Eichler
Leafleting the most inexpensive and quick-impact advertising campaign. Advertising campaign is organized to promote a product or service in a particular market segment, which runs by the manufacturer. The main resource promotion is a promo staff. After casting, which our advertising agency Worldpromo conducts free training conducted promotional staff. To the customer’s advertising campaign was most effective to pick the best promoters to share.
Promoters – young men and women with experience in carrying out promotion actions. With the distribution of leaflets can arrange for expedited flow of goods, to tell shoppers about current special offer. When it comes to handing out leaflets, that promoters should be as expressive, because they are given little time to contact with consumers, as distribution of leaflets is usually near subway stations, shops, exhibitions and presentations, public places. Mass distribution of leaflets to passers-well-proven method of promoting a product or service to market, allowing as soon as possible to familiarize potential customers with products not only auditory, but also visually. Visitor activities, received a leaflet in a relaxed atmosphere can come back to reflect on your proposal, which voiced our promoters, handing leaflets. In our ad agency work, students of Moscow universities that require part.
There are the usual promoters, boys and girls, there is a promo model and model. The models are beautiful boys and girls have not only the skills of presentation and charm to communicate, but good looks and skill shows. No matter what you choose to staff on their promotions share all of our staff has a general character, is able to correctly build your speech, be active and hardy. If you want to involve in stock models, podium models, work with our advertising agency you will be pleased to double! Faces of our models are the same as the leading model agencies in Moscow, and prices are lower. We are pleased to provide promotional staff for various exhibitions, whether it’s advertising campaign on exhibition or work at the booth. Our experience allows us to provide various promotional services from handing out leaflets promoters to work leading to the presentation at the highest level. In the market of advertising services our advertising Worldpromo agency works with December 2000. During this time we have accumulated vast experience of successful advertising, promotional actions! We will be happy to use it for the benefit of promoting products and projects of your company! Your advertising agency Worldpromo. Are pleased to offer you prices at the crisis promotion. As promotions in stores and at trade shows.
In everyday business, not it is often simply Possibility to contact daily with the customer in contact and the customer usually but not always the desire to do so. Giveaways are an unobtrusive, but effective method to show the customer that it is interested in the relationship with him and would like to keep him as a customer. The slogans applied on the promotional items or contact him what the company stands for and how he can contact the company in contact calls again in memory. In addition, gifts received by the customer and thus available for the customers in the Office or at home (so to speak on his terrain) which constitute a kind of extension of the sales. Source: Michael Chabon. Because the advertiser company shall thus getting a foot in the door”and the feeling communicated to the customers, to seek him. Reciprocity is particularly in wooing new customers last but not least the goal of distribution, customers make a purchase or to a first order to move it. Giveaways can this a helpful Represent support.
As with the giveaway, which is given to the customer, a psychological process in response to the customer is used. A related site: Ultra Wellness Center mentions similar findings. Through the giveaway the advertising company has provided already a kind of performance to the customer, also, if this has not yet requested. Due to psychological, human thought patterns the customer will be well motivated to provide a quid pro quo, which can be done in the form of an order. The so-called reciprocity rule”the freebies be used as a means to take advantage of human psychology. Due to our psychological predisposition, we have people, if we get a performance without prompting the need to provide a quid pro quo have subconsciously. The motivation of the customer to make a purchase, can thus often something higher – freebies are demonstrably increased. Contact: Herbert Wieser Logopresent HandelsgmbH Hosnedlgasse 25 1220 Wien Austria Tel: +43/(0)1/280 54 54-0 e-mail: is Logopresent a leading wholesaler in the field of promotional items, promotional gifts and give-aways in Austria. Through the excellent professional competence, the reliability, the excellent service from its staff is Logopresent partner of numerous national and international companies for over a decade.
“Position with exclusive information and surveys as score PR tool periods still aloof existence”, regrets Collin Scholz, Member of the Executive Board of the pilot: project GmbH. it can find out with this versatile tool not only valuable information, but also make the topics and create moods. ” Wisely used within strategic media relations, survey results can also increase awareness and the image of an organization and help to establish its representatives as a competent opinion leaders. The Hanover-based pilot uses this wealth of facets: Projekt GmbH for many years and has developed a broad range of instruments at this time. The Agency for Pirelli Germany and the logistics service provider CI Group conducted the recent polls. I work in the run-up to goal definition starting point of each poll is a precise definition of the objectives to be achieved by this measure. The following examples give you an idea of the numerous applications: Image analysis: how will the principal members target groups questioned the perceived, what qualities they associate with him? Analysis of strengths and weaknesses: What do see as respondents the strengths or characteristics of the client, see areas in which weaknesses or competitors an advantage? Benchmarking: How is the customer as compared to its competitors judged? Customer satisfaction: How satisfied are the customers of the client with the services and products? What consequence for the loyalty of current customers can derive from? Market potential and demand analysis: Is there additional services or products that complement the portfolio of the client? Product development: How could products and services of the client are optimized for this (still) better meet the needs of the target groups? Advertising tests: How communication actions of the customer should be designed so when potential customers on find positive resonance? Change management: the principal in the recent past should have carried out processes of change: how perceive these changes the target groups? Set of the questionnaire developed the objectives defined according to pilot: project in close cooperation with the client a content and methodologically sound survey concept, as well as a questionnaire that is individually tailored to the information needs of the client.
Of the many different ways to make money through Internet, one of simplest it is to answer remunerated surveys. Some companies are interested in finding out the tastes of their possible clients through surveys that make arrive at the electronic mail of survey his. The data that gather with these surveys are very important, since they allow to increase his gains them, when designing products that know beforehand that they will be successful in the market. It is therefore that these companies are prepared to pay to the suitable people so that they answer his surveys. th these questions. If you want to take this opportunity and to answer remunerated surveys to complement your habitual income, which you must do first is to secure a list of the companies that realise remunerated surveys.
You will see that there is many sites in Internet that offer listings, but care, because some lists are too short or are desactualizadas. In addition, in some pages they receive by the listing, and in others the information is offered of gratuitous way. In order to know what site offers better information, is good idea to investigate in the forums, where many people who already have begun to answer remunerated surveys and to make money for this reason, share generously the directions of the sites where they obtained his list. When you already have yours, following that you must do is registrarte in a each company, filling profile with your data. Regstrate in the greater amount of companies than you can, to receive many surveys.
Each company will analyze your profile, and if they consider that you are the type of person that wishes survey, will send its form to you to your electronic mail. If it has luck, several surveys will arrive to you daily. You must complete them and only begin to receive. After the month it is possible to gain 300 dollars more or less.
Companies can then go with exciting information in detail. The Director Samuel Goldwyn once coined the principle: “begin with an earthquake and then slowly increase.” So, companies do that their target groups read their online press releases. Tip 3: understandable writing companies should take heed of Arthur Schopenhauer’s principle and describe the extraordinary with simple words. To succeed, it is to question important all usual management phrases: what is the “action”? What is meant by “Restructuring”? Language in online press releases should be always specific. Activities should be named with advertising and not with nouns. Passive voice makes it harder to understand a text.
Active language, however, is direct. It is also to highlight important superfluous words and information. Writer often says this. A good online press release is written in simple language and brings the PR message on the point. Tip 4: an emotional headline and a rational subline is the simple principle of a good headline: it creates emotional Attention and gives rational insight into the topic. It is ideal to combine a headline with a subline – then the headline is emotional (“Image”: “We are Pope!”) and the subline explanatory rational (“our Joseph Ratzinger is Benedict XVI.”). A good headline for online press release includes both emotional anchor for the reader as important keywords for the search engines.
A good offline heading that arouses the attention of people by surprise, is following headline of the Berliner Verkehrsbetriebe: “Marx and Engels are crazy”. Keywords could be an online headline: “BVG site: Marx and Engels are crazy”. It is important to determine the keywords from the audience perspective. Hardly anyone searches for “Sporting goods”, the people are looking for “Tennis rackets”. Tip 5: nice-to-have: online press release with appeal if the readers read an online press release – how will she know what to do now is? For this reason companies should consider already before writing, which appeal them can integrate. If people are allowed to do something, they feel involved. Especially in times of the participatory Web, very many people happy if companies asking them to take action. The important thing is, by the way: media are looking for stories. Print editors want their pages to fill, radio and television their minutes. And if companies have a good story that is publicly relevant, then they get the necessary attention. So is the key word: relevance instead of advertising. Submit your press release online now at: a. For more information about the competition see: pr.pr-gateway.de/online-pr/beste-pressemitteilung-2013/ company description PR-gateway (www.pr-gateway.de) is an online service that centrally manage and click parallel transmitted to several free press portals, news services and social media company news and social media news. Capturing multiple accounts for the individual portals. Thus PR gateway companies and agencies helps in shorter Time to get more coverage for your PR releases on the Internet. PR-gateway is a project of Adenion GmbH. Many well-known companies and agencies use PR-gateway insurance, fresh fish, Hill + Knowlton and HolidayCheck already successfully for your online PR and social media marketing, including the generali.
Unfortunately, the material imported and expensive. Many of his substitutes cheaper. Especially, manufacturers prefer to use more traditional materials for its industry, and breadth of consumption in most cases limited to area of thermal insulation. We give specific examples of the possibilities of using synthetic rubber in various industries. Shipbuilding Ships, as well as any other means of transportation, need to use insulation materials for several reasons: lower energy costs, insulation of heating systems and cold supply, providing passengers acceptable weather conditions, to prevent condensation on equipment surfaces, protection against the spread of fire, ensuring proper storage conditions, baggage and goods soundproofing. More information about the current situation and outlook for the Russian market Foam Synthetic rubber can be found in the report – "Market-based isolation foam synthetic rubber in Russia." Offshore Platforms One of the reasons why the insulation systems are deteriorating at sea conditions is the use of gidroskopichnyh materials absorb moisture, as well as the use of isolation with insufficient thickness of the insulating layer. Many materials used in traditionally labor-intensive in installation, have an open cell structure and cover layer of metal.
When operating in harsh climatic conditions of the metallic coating and rust become worthless, leaving the insulation without protection. Salt various chemical substances, water vapor absorbed isolation and get on the tube, initiating the process of corrosion under the insulation, resulting in huge financial losses in the operation and maintenance. Damage may be millions of dollars a year for one company, including the loss of production and the possible shutdown of all production for the full replacement of communications. Today the problem of corrosion costs the oil and gas industry around the world billions of dollars annually. In fact, approximately one third of these losses could be avoided if proper application of insulation technology. Corrosion associated with absorbent insulation the temperature range that creates the conditions for the penetration of moisture into the insulation and vapor. In recent years, seen increased interest in flexible elastomeric insulation with closed-cell foam (from the NBR) for offshore Projects: 1. OFFSHORE PLATFORMS 2.PLAVUCHIE REFINERY 3.
SEMI-SUBMERSIBLE VESSELS 4. MARINE TERMINALS insulation is applied in order to: 1) Energy Conservation, and 2) to prevent condensation of moisture, and 3) insulation. Petrochemical industry industrial enterprises require a high degree of protection of industrial processes, does not allow penetration into the insulation system of moisture, combustible or flammable liquids. In this If necessary to use non-absorbent insulation. It can be used – for oil and gas refineries – at the refinery – petrochemical complexes in – in power – and at sea terminals. Extremely low temperatures and vapor emissions during the manufacturing process requires the use of highly reliable insulation with an extremely high resistance to vapor diffusion. Insulation system based foam synthetic rubber require the collection of high integrity and constancy of the thermal characteristics, essential in difficult environments. They are designed in accordance with existing specifications for the design, implementation, maintenance and control of thermal insulation, equipment, piping, valves and fittings. Thus, the use of synthetic foam Rubber can provide – energy efficiency by reducing heat loss – the stabilization of thermal processes – to prevent freezing, the moisture condensates.
To see new possibilities, you start to look wider. Imagine a person who is boring low-paying jobs. Every day he goes dull in its own little apartment, dines and goes to bed. He was from the outset the idea that he’s graduated from college and get a job. After three or four years, perhaps he suggest improvement. Ten years later, he will seek a new employer to increase revenue.
And runs his life, he himself so it represented. I assure you, he truly believes that only this way possible to him, because he was born to a millionaire, he has no capital, and he finished Cambridge. So he thinks about his fate, his life. But this man is in deep prejudice! He looks at the world through a narrow slit and saw nothing around him. He weighs what he has now and he feels that this is not enough to get rich and change their lives.
But all in his hands, he’s got everything you need and more! Having opened his eyes wider, he see a lot of opportunities for development and wealth. He never paid any attention, but next to his home office is a training investment. Having a full course, he could save some money and start investing in stocks. Getting used to and having sufficient experience, our hero can get a loan against your car, and to invest the money, to earn first capital. Another option – the water! In his office every week brings a certain company cans of drinking water.