I’ve invested so far just 150 euros in second life”, said Wang. “A worthwhile investment for his two companies: many contacts with publishers, which also rights deals resulting have arisen”. And Wang could acquire even orders for his printing company specializing in small runs with four quick master machines. The Meckenheimer printing DCM opts for in the Internet Visual formats, to provide information on the variety of advertising media. It’s believed that Peter Arnell, New York sees a great future in this idea. For each application can I produce a small movie, which can be obtained on our website now.
With this method, for example, our reporter block and the Kartenlegespiel have developed to the bestseller”, says DCM – Managing Director of Norbert Schnichels. An ideal information platform offers the exhibition drupa, which takes place from 29 May to 11 June in Dusseldorf for the printing industry. So, Heidelberger Druck for the exhibit is entered into a cooperation with adidas and produces around 80 practical print products such as promotional posters, Autograph cards, offer brochures or packaging. You will live processed products in the precursor to Heidelberg, then printed and finally processed. Here, customers can inform about the extensive possibilities of print and print finishing.
Print buyer can convince yourself of the diversity and efficiency, providing the media print. For this purpose we offer hot special light tours, which can be booked on the show on the Internet or at our booth”, explains Adriana Nuneva, head of global marketing of Heidelberger Druckmaschinen AG, in an interview with the trade journal sales business. The objective is, marketing decision makers, to provide the effective use of print media creative, buyers and producers in the marketing mix. Optimal cooperation will treated with the printer. We will be showing our innovations and their value to the brand and corporate communication, but consciously avoid too many typographic details. Instead we place greater “the focus on topics that interest the principal printed material: we show new ways and ideas for print products and talk about the role of print in the marketing mix”, so the view from Nuneva.