Sales increase has been proven by appropriate me too effects by up to 15 percent. Because in social groups, product preferences are very often split. The vendors are their customers which brings the mobile revolution the providers of spatial data and use of technologies such as augmented reality (AR) and location based services (LBS) today closer than ever before. So AR recognizes the inner workings of machines and directly plays an appropriate maintenance instructions if the service technician keeps his phone on. AR compatible devices automatically provide us with background information to a newspaper article or a poster.

Insurance use the Smartphone as a black box in the car to save driving patterns and on this basis to calculate rates. In the course of sustainability projects, citizens can register unsustainable conditions in their area via mobile phone and send to the competent authorities. For such good deeds are points, stamp and virtual medals. The location of the cell phone and the location of the credit card are matched to prevent credit card fraud. When discrepancies occur immediately to a message. And these are now only a few a few applications of many that still brings us to the future. Doing business it no longer all in all are increasingly becoming the basis for purchase, use and life choices mobile available information from the Web.

From a provider perspective, innovative marketing concepts can be developed by localization, personalization and real time. And no matter whether it is about brands, were or pure sale: products, Web pages and ultimately to make smartphone the complete marketing, this is a must in the future. Because soon the most searches will be the big computer screen, rather than by mobile devices. Result at the end will depend, to land so that a scrolling and scrolling is not necessary with its offers on the relatively small screen size under the first three hits. What already does the Smartphone for our life, was evident in interviews with students in 2010. In it, 40 percent described themselves as at risk. It found the anthropologist Tanya Luhrmann of Stanford University. Every fourth felt his mobile device even as an extension of his Brain. A study details: 65 percent of iPhone owners would fish back her cell phone from a public toilet, if it fell into them. The toilet down flushing factor as emotional measurement ratio that would be what?! The book on the subject of Anne M. Schuller: touchpoints rubbing shoulders with the customer of today management strategies for our new business world with a foreword by Prof. Dr. Gunter Dabang Gabal, 3rd Edition updated 2013, 350 pp., 29,90 euros, 47.90 CHF ISBN: 978-3-86936-330-1 as a medium-sized book of the year and awarded the German coach book price 2012 the audiobook titled Anne M. Schuller: touchpoints rubbing shoulders with the customer of today management strategies for our new business world unabridged audiobook version, 8 CDs ISBN 978-3-86936-501-5, 49,90 CHF 62.50 author Anne M. Schuller is management thinker, keynote speaker, ten times book and bestselling author, and consultant. The diploma in business administration is considered to be Europe’s leading expert for loyalty marketing and customer-focused management. You is guest lecturer at several universities and is one of the most sought-after business speakers in the German-speaking world. When it comes to the topic of customer, is one of the most quoted experts. The elite of the business is among its clientele. More information: