IESA Product

At this point it is important to perform several sketches of the design that you want, and show it to several people, i.e. do market studies in order to test the effect that will produce the new logo. This also applies when you are redesigning the logo on any product, already that if customers were used to identify the product with the logo and this is changed, is necessary to perform various tests of the product with the new logo, group dynamics, interviews, questionnaires, to hear the opinion of people, this first and once it has been decided which will be the new designcarry out campaigns of intrigue where the new show logo, so people are identifying with the, and may associate it with the product. Timeless. This means that the logo design should be kept in time, i.e. not is should be changed, unless the situation warrants it, such as an excessive decline in sales, which can be a factor that obliges to re-launch the product with a change of logo.

It must be legible, i.e. that you understand with ease, the logos when they are very busy, occurs not identified easily, the logo should be recognized clearly, whether that size is large, small, make it static or in motion. When a logo is readable, this is remembered more easily by customers, as the above case of the sports brand NIKE, whose logo is simple which makes it easy to remember it and identify it. Another feature of the logo is that it is different from others, i.e. must have something that differentiates it from others, it would be very difficult that the logo of our company resembles another, since in addition to bringing confusion to customers, we would be not identifying our product, and what every company wants is that its product is recognized by potential customers. Here comes into play simplicity in design, since while is easier, better will be remembered.

If we follow these simple considerations when designing our logo, this will have guaranteed success. M.S. Felix Gonzalez j. website: E-mail: Felix Gonzalez, is Venezuelan, and graduate careers in computing and public accounting, master in finance graduate of the IESA. He is consultant in payment of debt and highly expert on the subject of crises and bank failures. He has worked as a systems consultant for more than 20 years in private his country’s banks, and is a specialist in automated systems of credit and debit cards, and ATMs. He has written articles for various print media in your country and is also the author of the book: fearless debts: what banks do not teach their customers.